Your rank reports broke in 2025. Nobody sent a memo.
September 2025. Trackers lost the parameter that read 100 results at once. Costs went from about $1 to $8–$12 per 1,000 keywords.
Bot impressions vanished. Average position "improved" overnight. That was not a ranking gain.
You don't ship keywords. You ship pages. One page ranks for dozens of queries you'd never add to a tool.
Position, traffic, index status, SEO score. One number lies. Four together point at the cause.
Live sitemap with lastmod. Connect Search Console. Connect Bing. Import your URLs. That's it.
Read the sitemap, spot the dates that moved, ping the engines. No crawler, no scripts on your pages.
Check index status first. Most drops are an indexing problem wearing a ranking problem's clothes.
Impressions steady but clicks falling? Your position is fine. Rewrite the title before touching the body.
Google and Bing already hold it. Read it page by page.