Most of the numbers you have read are vendor claims. Here is how to get your own.
Hours per piece and cost per piece, written down before you buy anything. Without them you can never prove a return.
Setup and prompt-library time belongs in the cost side. It is why month one disappoints and month three looks transformative.
Repurposing one article into a month of posts can save around 12 hours a month. Real, dependable, and the same figure every month.
Published pages keep getting found. Scheduled posts stop earning the moment they scroll past.
Repurposing, evergreen re-shares, routing new posts to every channel, and pulling engagement into one report.
Replies, DMs and anything that reads as a personal opinion. Those are the interactions that convert.
The ROI equation, the phase order, and what to expect from social automation specifically.