You bought the tool. The map pack never moved.
The map pack is ranked by your Google Business Profile. The blue links are ranked by your pages.
Listings sync, profile posting, reviews, geo-grid tracking. All of it works on the profile — not the site.
City keyword research, location pages, on-page audits, publishing. This is where your website competes.
The map pack has three seats and a proximity ceiling. Organic has ten and no ceiling.
One keyword can sit at position 2 outside the shop and 18 five miles away. A single national rank number hides both.
Invisible on the map is a profile problem. No page ranking for the city is a content problem.
One location: spend on content. Twenty locations: spend on listings. The ratio should invert as you grow.
Diagnose, fix the broken half, publish location pages anyway, measure the two halves separately.
Location pages are the one investment that serves both.